var ftGUID_4746976="4578A218075E14";

var ftConfID_4746976="0";

var ftParams_4746976="ftx=&fty=&ftadz=&ftscw=&ft_custom=&ftOBA=1&ft_ifb=1&ft_domain=www.marketingweek.com&ft_agentEnv=0&ft_referrer=https%3A%2F%2Fwww.marketingweek.com%2F&cachebuster=350566.16928677255";

var ftKeyword_4746976="";

var ftCustom_4746976="";

var ftSection_4746976="";

var ftSegment_4746976="";

var ftSegmentList_4746976=[];

var ftRuleMatch_4746976="0";

var ftTimestamp_4746976="1594739686";

var ftImp4746976 = {};

ftImp4746976.privacy = "x";

ftImp4746976.guidAge = "0";

ftImp4746976.impID = "0D00C36D-66E4-5B1F-29E4-3771672BA49C";

ftImp4746976.duid = "FT:4578A218075E14";

ftImp4746976.ft_tpplid = "";

ftImp4746976.ft_c = {};

document.write('<scr'+'ipt src="https://cdn.flashtalking.com/xre/474/4746976/3106639/js/j-4746976-3106639.js" id="ftscript_m4746976" name="ftscript_m4746976"></scr'+'ipt>');