var ftGUID_3994092="4298C4E960784F";

var ftConfID_3994092="0";

var ftParams_3994092="ftx=&fty=&ftadz=&ftscw=&ft_custom=&ftOBA=1&ft_ifb=1&ft_domain=hbr.org&ft_agentEnv=0&ft_referrer=https%3A%2F%2Fhbr.org%2Fresources%2Fhtml%2Fmarketing%2Fintromercial%2Foverlay.html&cachebuster=209517.56788417697";

var ftKeyword_3994092="";

var ftCustom_3994092="";

var ftSection_3994092="";

var ftSegment_3994092="";

var ftSegmentList_3994092=[];

var ftRuleMatch_3994092="0";

var ftTimestamp_3994092="1570504380";

var ftImp3994092 = {};

ftImp3994092.privacy = "x";

ftImp3994092.guidAge = "-1";

ftImp3994092.impID = "53C74430-4D2A-666F-445A-6DCE5B408774";

ftImp3994092.duid = "FT:4298C4E960784F";

ftImp3994092.ft_tpplid = "";

ftImp3994092.ft_c = {};

document.write('<scr'+'ipt src="https://cdn.flashtalking.com/xre/399/3994092/2794832/js/j-3994092-2794832.js" id="ftscript_m3994092" name="ftscript_m3994092"></scr'+'ipt>');